Our Story

Check out this short video covering the story of Strolll, our team, our vision, and our long-term ambitions for people with Parkinson’s and other neurological disorders.

A UK entrepreneur

In 2018 Tom Finn took some time off to help his dad Nigel, who was experiencing severe impairment in his walking (gait) ability because of Parkinsonism symptoms caused by Vascular Dementia. Tom went along with his dad to the hospital and the physiotherapist suggested that placing coloured lines on the floor might help his dad to regain some of his mobility. Immediately, Tom went home and tried the concept with some coloured exercise bands and after seeing the marked difference that coloured lines had in helping his dad to walk, Tom had the idea to create a software application for the Microsoft HoloLens 1 that could put coloured lines anywhere in the world and at any time, initially under the company name Magic Lines. Shortly after creating the first prototype Magic Lines was awarded $200,000 USD from Magic Leap which seeded the foundations for Strolll today.

A leading Dutch innovator and scientist

In 2018, Melvyn Roerdink PhD, associate professor, Technology in Motion at VU University in Amsterdam had the idea to create a smart, wearable, assistive cueing device for reducing freezing of gait.

Melvyn had previously in 2008 invented the C-Mill (Cue Mill) the world’s first gait rehabilitation treadmill with integrated augmented reality cueing that was patented and sold to Motek Medical.

After some initial experimentation with the HoloLens, it was clear this new mixed reality technology was perfect for advancing the science of sensory cueing even further. Melvyn along with his colleagues developed an initial MVP called Holocue, and shortly afterwards were awarded $500,000 USD from the Michael J Fox Foundation for Parkinson’s Research for initial feasibility studies.

Joining forces

In January 2021, Strolll (previously called Magic Lines) and VU University joined forces, combining the strong commercial ability of a UK Start-up with the scientific and academic power of a leading European University. The collaboration presented a unique opportunity for both partners to achieve our shared goal of redefining the everyday reality of Parkinson’s on an accelerated timeline. 

In August 2021, Strolll acquired Project Holocue from VU University in full including all IP, further enabling commercialisation of Cue X under a single brand, and further deepening the partnership between VU and Strolll.  

Today, Strolll has established itself as a leading neurotechnology company, winning several government grants, successfully raising venture funding, and building world leading digital health products to improve quality of life for people with Parkinson’s.

  • Jorgen Ellis

    CEO & Co-Founder

    "I joined strolll because my grandfather had Parkinsons for more than 10 years. For me, leading strolll is a very personal mission, and I'm incredibly lucky to be able to apply my entrepreneurial experience to such an important problem"

  • Tom Finn

    Founder & Creative Director

    "I started strolll in 2018 to help my dad walk again after seeing first hand the impact of visual cueing, and now we get to bring this technology to the rest of the world. It's incredibly exciting!"

  • Melvyn Roerdink PhD

    Innovation Advisor

    "I've always been fascinated by human movement sciences, which I'm fortunate to have made a career out of. To be able to combine leading science and frontier technology to change peoples lives is a powerful reason to get up in the morning"

  • Daniel Downes

    Head of Technology

    "I've been working in AR/VR development for more than 15 years across energy and health. I believe Strolll is the best use case of AR technology I've ever seen, with a direct impact on health and well-being, and it's incredibly inspiring to be able to apply technology in this way"

  • Michelle Elliott MBA

    Head of Business Development

    "My Mum had Parkinson's, and now my Aunty (her sister) also has Parkinson's. I'm hugely passionate about Strolll and the impact we can have the world"

  • Join our team

    Want a better reason to get up in the morning?

    We're always looking for talented individuals who want to lead a life of impact! If you're interested in joining our team, reach out to us today!